UI/UX Product Designer with 12+ years of experience creating intuitive, scalable digital products across SaaS, B2B, and B2C environments. Combines a strategic mindset with hands-on execution to deliver user-centered solutions that drive engagement and business outcomes. Skilled in UX research, interaction and visual design, prototyping, usability testing, front-end collaboration, and cross-functional teamwork. Known for turning complex challenges into elegant experiences through iterative design and data-informed decisions. Extensive experience designing across web and mobile applications, with specialization in IT systems, e-commerce, education, social platforms, and advertising technologies.

PROFESSIONAL EXPERIENCE & SKILLS

• Product Strategy & Competitive Analysis
  Conduct market and competitor UX research to inform product direction, identify improvement opportunities, and propose innovative, user-centered solutions aligned with business goals across SaaS platforms and e-commerce environments.
• UX/UI Design & Interactive Prototyping
  End-to-end design ownership—from user research and wireframing to high-fidelity screens and dev-ready specs. Skilled in transforming ideas into interactive mockups and polished Figma prototypes with clear interaction logic.
• AI-Enhanced Design Workflow
  Actively use AI tools across research, visual design, prototyping, and user testing—accelerating discovery, generating data-driven insights, and optimizing user experiences through real-time feedback and predictive analysis.
• Design Systems & Consistency
  Built and maintained scalable design systems and component libraries using design tokens to ensure consistency across platforms. Drove component reuse, visual alignment, and efficient collaboration across product teams.
• Usability Testing & Continuous Optimization
  Plan and conduct usability tests, monitor behavior with tools like Hotjar and FullStory, and apply insights to refine and optimize user flows. Skilled in session analysis and iterative design improvements.
• Cross-Functional Collaboration
  Collaborate with PMs, engineers, and QA teams—clarifying UX logic, contributing to grooming sessions, and validating designs throughout implementation and testing. Known for a feedback-driven mindset, while thriving in self-reliant, ownership-driven environments that demand initiative and accountability.
• Visual Storytelling & Communication
  Skilled in visual storytelling with a foundation in illustration and art direction. Confident presenting design rationale, leading reviews, and collaborating across teams.

TOOLS & SKILLS

• Design & Prototyping: Figma (incl. Figma AI), Adobe Creative Suite, Miro
• AI Tools & Emerging Tech: AI for research, design enhancement, prototyping, and user feedback — including Figma AI, Uizard, Chat GPT, UX Pilot AI, and Magician
• Development Collaboration: HTML, CSS, JavaScript, IntelliJ IDEA
• User Analytics & Testing: Hotjar, FullStory, Google Analytics, Tableau
• Platforms & CMS: Shopify, WordPress, Webflow
• Other Skills: SEO, branding, visual storytelling, illustration, animation

PROFESSIONAL EXPERIENCE

• Senior UI/UX Designer at Riverbed Aternity, 2016 – 2024, Hod Hasharon
• Senior UI/UX Designer at Segmentic, 2014 – 2016, Kfar Netter
• UI/UX Designer (Contractor) at Amdocs, 2014, Ra’anana
• UI/UX Designer & Front-End Developer at Media Applications, 2011 – 2013, Ramat Gan
• Web Designer & Front-End Developer at TNTraffic, 2005 – 2011, Tel Aviv
• Interactive/Web Designer & HTML Coder at Nirox, 2001 – 2005, Tel Aviv
• Technical Illustrator, GUI Designer at Netformx Ltd, 2000 – 2001, Ramat Gan

Education

• BA in Visual Arts, Kazakhstan.
• Digital Graphics Design Academy, Tel Aviv.
• Completed numerous online and in-person UI/UX design courses and industry conferences.
• Completed 4 years of study in various art disciplines at Art School, Kazakhstan.

Activities and Societies

• Participated in a Group Exhibition in Jerusalem.
• Engaged in numerous exhibitions with the “Green Triangle” art group in Kazakhstan.
• Private collections in London, Turkey, Greece, and Kazakhstan feature my paintings and graphics.

Languages

English (Full professional proficiency), Hebrew (Full professional proficiency), Russian (Native)