Sentiments Survey

Sentiments Survey

Aternity Digital Assistant is designed as a communication tool to engage employees to give feedback. This tool helps IT gain awareness of how users feel about various aspects of the services provided, by collecting the employee opinion on various subjects. For example, IT can easily learn if employees are satisfied with their computers. Eventually, it will help optimize end user experience.

My Role
UX/UI Designer
Team
Cross-functional

Process and Deliverables

Research

User interviews and analytics review

Competitive Analysis

Market evaluation and benchmarking

Usability Testing

User validation and iteration

Figma Prototyping

Interactive prototypes and wireframes

Emojis & Graphics

Custom visual assets and iconography

Cross-team Dependencies

Stakeholder alignment and strategy

End-user Device Persona

Understanding our target user and their feedback journey

Laura – End User Representative

Laura will efficiently convey user sentiments gathered from the company’s IT department through a survey tailored with the company’s branding and colors. This initiative aims to provide valuable insights into device statuses and user satisfaction, supporting the company in making informed decisions moving forward.

Question Types

Diverse survey formats to capture comprehensive user feedback

The Net Promoter Score

A single question that predicts the likelihood of both repurchase and referral: “How likely is it that you would recommend this company to a friend or colleague?” Customers rate their answers on a scale from 0 to 10.

7 Point Scale

Is a bipolar scale that gives 7 different options ranging from one extreme to another for the users to choose from. This question type is best used to understand how your customers feel about your service or your product.

5 Point Scale

Is a bipolar scale that gives 5 different options ranging from one extreme to another for the users to choose from. This question type is best used to understand how your customers feel about your service or your product.

Multiple Choice

Ask your users to select one answer from the list of answer choices.

Free Text

This survey type consists of a free text question.

Yes/No

This survey type consists of a closed question.

User Flow

Upon survey deployment, an online user receives a blinking icon notification to encourage participation. If the user ignores this notification, it will automatically turn off after a predetermined period set by the survey administrator, such as one week. If a user is interrupted while taking the survey, the notification remains active, awaiting the user’s response, until they resume and complete the survey.

The Monitoring Dashboard

Real-time insights into employee sentiment and survey performance

Survey Analytics Overview

The Sentiment Survey dashboard provides a quick view of survey responses, including the overall response score, distribution of responses, and the volume of responses. This allows to proactively check if employees are satisfied or not.

Challenges

Overcoming design and user experience obstacles

First UI Challenge

Ensure that the company’s branding colors appear consistently throughout the survey window, including elements such as icons and emoticons.

Solution

Implement a customization feature where administrators can specify the company’s primary color in the branding options window. Once set, this color will be applied as the default color for all elements within the survey interface, ensuring a cohesive and branded look. This includes icons, emoticons, buttons, and other UI elements, providing a seamless and visually consistent user experience aligned with the company’s branding guidelines.

Second UI Challenge

Users may find traditional survey formats boring or repetitive, leading to low response rates.

Solution

Design visually appealing and interactive surveys with engaging elements like animations, progress bars, and gamification to captivate users’ attention and encourage participation.

UX Challenge

Design an administration dialog window where users can add survey questions and multiple types of answers.

Solution

Created a comprehensive administration interface with the following features:

  • Question Input Field: Provide a text input field where users can enter the survey question
  • Answer Type Selection: Include dropdown menus or radio buttons for users to select the type of answer for the question (e.g., multiple choice, rating scale, text input)
  • Order of Questions: Users can adjust the order of questions by using the up and down arrows
  • Preview: Include a preview section where users can see how the question and answer options will appear in the survey
  • Add and Remove Options: Offer buttons or icons to allow users to add or remove answer options as needed, providing flexibility in question formatting
  • Save, Cancel, Back, and Next Buttons: Include buttons for users to save their changes or cancel the operation, with confirmation prompts to prevent accidental data loss

By implementing these features and considerations, the administration dialog window can provide users with a user-friendly and efficient interface for creating survey questions with multiple types of answers.

Conclusion

The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.

Survey Examples

Real implementations of different survey question types

5 Point Scale is a bipolar scale that gives 5 different options ranging from one extreme to another for the users to choose from.

The classic NPS question is: “On a scale of 0-10, how likely are you to recommend [Company] to family and friends?”

This dashboard offers an overview of survey results, presenting both a summary and detailed user responses. Accessible directly from the main hamburger menu, it provides convenient access to all existed survey insights.

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