Aternity Insights
Process and Deliverables
- Research.
- Competitive Analysis.
- Collaboration with a Product Owner.
- Adobe XD Prototyping.
- Icons & Illustrations
- Cross-team dependencies.
- UI Design implementation collaboration with Front End Developers.
The Process
Stage 1: Usability Audit
Performed a comprehensive audit using heuristic evaluation, user interviews, and performance analytics. Identified improvements for navigation, goal tracking, and social engagement.
Stage 2: Design Strategy
Created a redesign strategy to simplify user flow, enhance goal tracking visualization, and boost community engagement. Developed a roadmap for short-term fixes and long-term enhancements.
Stage 3: Prototype Development
Wireframing: Redesigned core screens for a more intuitive user journey.
High-Fidelity Prototyping: Used Adobe XD to create detailed prototypes.
User Interface Design: Revamped visual identity with vibrant colors, dynamic elements, and well-chosen typography.
Stage 4: User Feedback & Refinement
Conducted user testing to gather feedback and identify usability issues. Made iterative refinements to enhance user satisfaction.
Stage 5: Implementation & Launch Support
Collaborated with the development team to ensure smooth implementation. Supported the development phase and played a key role in the successful relaunch, monitoring feedback for future updates.
Challenges
The challenge for the Insights UX was to make the subscription widget accessible without cluttering already information-heavy screens.
Design top bar KPI metrics, find relevant icons, and ensure they effectively display the data.
When the sidebar is closed, the challenge was to indicate to users that the filtering, sorting, and digest settings are not in their default state.
Solutions
The decision was to place the digest subscription inside the sidebar, along with sorting and filtering options.
Added a gradient border to each KPI metrics block and researched relevant icons to enhance visual appeal and clarity
The orange notification icon displays the filtering, sorting, and digest settings are not in their default state.
The Use Case
The Experience Insights page features a convenient left sidebar, sorting and filtering options, and a subscription feature for insights. The top widgets provide total real-time trends.
The screen includes a left sidebar featuring subscription options for the Aternity Insights Digest.
The Aternity Insights Digest presents curated insights tagged according to user preferences, categorized into improvement and achievement columns.