Aternity Insights
Aternity collects a comprehensive set of data from end-user devices across the entire organization. In addition to analyzing this data and generating reports on user account activity, Aternity proactively provides Experience Insights based on the collected data.

Process and Deliverables
Comprehensive approach to redesigning data insights and analytics experience
Research
User interviews and analytics review
Competitive Analysis
Market evaluation and benchmarking
Product Owner Collaboration
Stakeholder alignment and strategy
Adobe XD Prototyping
Interactive prototypes and wireframes
Icons & Illustrations
Custom visual assets and iconography
Cross-team Dependencies
Multi-team coordination
UX Design Process
A systematic 5-stage approach to redesigning the insights experience

Usability Audit
Performed a comprehensive audit using heuristic evaluation, user interviews, and performance analytics. Identified improvements for navigation, goal tracking, and social engagement.
- Heuristic evaluation of existing interface
- User interviews with key stakeholders
- Performance analytics review
- Navigation and engagement analysis
Design Strategy
Created a redesign strategy to simplify user flow, enhance goal tracking visualization, and boost community engagement. Developed a roadmap for short-term fixes and long-term enhancements.
- User flow simplification strategy
- Goal tracking visualization enhancement
- Community engagement improvements
- Short-term and long-term roadmap
Prototype Development
Wireframing: Redesigned core screens for a more intuitive user journey. High-Fidelity Prototyping: Used Adobe XD to create detailed prototypes. User Interface Design: Revamped visual identity with vibrant colors, dynamic elements, and well-chosen typography.
- Core screen wireframing and redesign
- High-fidelity Adobe XD prototypes
- Visual identity revamp
- Typography and color system design
User Feedback & Refinement
Conducted user testing to gather feedback and identify usability issues. Made iterative refinements to enhance user satisfaction.
- User testing sessions
- Usability issue identification
- Iterative design refinements
- User satisfaction enhancement
Implementation & Launch Support
Collaborated with the development team to ensure smooth implementation. Supported the development phase and played a key role in the successful relaunch, monitoring feedback for future updates.
- Development team collaboration
- Implementation quality assurance
- Launch support and monitoring
- Post-launch feedback analysis
Challenges & Solutions
Identifying key UX challenges and implementing effective design solutions
Design Challenges
- Make subscription widget accessible without cluttering information-heavy screens
- Design top bar KPI metrics with relevant icons and effective data display
- Indicate non-default filtering, sorting, and digest settings when sidebar is closed
- Manage complex data visualization without overwhelming users
Design Solutions
- Placed digest subscription inside sidebar with sorting and filtering options
- Added gradient border to KPI metrics blocks with researched relevant icons
- Orange notification icon displays when settings are not in default state
- Implemented progressive disclosure for complex data interactions

Key Features & Capabilities
🎯 Smart Filtering
Advanced filtering and sorting options with visual indicators for non-default states
📊 KPI Metrics
Real-time top bar metrics with gradient borders and intuitive iconography
📰 Digest Subscription
Curated insights delivery based on user preferences and organizational needs
📱 Responsive Design
Optimized experience across all devices with collapsible sidebar functionality
🔍 Advanced Analytics
Comprehensive data analysis with interactive visualization components
⚡ Real-time Updates
Live data streaming with instant trend analysis and performance tracking
The Use Cases
Real-world scenarios demonstrating the Insights interface in action

Experience Insights Dashboard
The Experience Insights page features a convenient left sidebar, sorting and filtering options, and a subscription feature for insights. The top widgets provide total real-time trends

Aternity Insights Diges
The screen includes a left sidebar featuring subscription options for the Aternity Insights Digest.

Experience Insights Digest
The Aternity Insights Digest presents curated insights tagged according to user preferences, categorized into improvement and achievement columns.